Tara Norton Training

OUR COACHES

OUR COACHES

Tara Norton

Tara Norton is a renowned Canadian multi-sport athlete, respected coach, and keynote speaker widely recognized for her exceptional endurance, mental strength, and resilience. Click HERE to see details of Tara’s athletic achievements.

A 2x Ultraman World Champion (a three-day event spanning 320 miles (515 km)), Tara understands what it means to persevere. As a former professional Ironman triathlete, Tara completed over 25 iron-distance triathlons, earning over 25 top 10 finishes and qualifying for the Ironman World Championship six times over her seven-year career with a personal best finish of 12th.

Following the birth of her daughter, Maya, Tara transitioned to extreme triathlons, including Savageman, Canadaman, and Embrunman where she earned multiple podium finishes. She also completed the Doxa Threelay, a gruelling relay event, as the first and only female solo competitor in over 35 hours of non-stop racing.

From ultra trail running events to riding the entire Tour de France, Tara continues to push her limits in and out of competition. As an NCCP-trained coach, Tara is deeply passionate about helping others do the same and achieve their personal bests. She works with athletes of all levels to help them reach their goals—both in sport and in life.

Tara is a proud mother to her 13-year-old daughter, Maya, her greatest achievement to date. Although endurance sport is typically individual rather than team-based, Tara knows first-hand the power of a supportive family and is committed to building a motivating and inspiring community for her athletes!

Nicole Van Beurden

Nicole Van Beurden is a multifaceted athlete, coach, and entrepreneur . She was a double varsity athlete at the University of Toronto, competing on the basketball team and as track and cross-country runner, before discovering her passion for triathlon.

Nic’s athletic career reached new heights when she transitioned to professional triathlon racing 15 Ironman and 15 Half Ironman races.

Beyond her athletic achievements, Nic is an NCCP trained coach with over 20 years of experience and expertise in swim, bike, and run, allowing her to provide comprehensive guidance to athletes of various levels.

Nic is also a highly sought after carbon fiber expert, specializing in the repair of damaged carbon fiber components. Her innovative spirit led her to co-found Sōr Cycles, a company that aims to revolutionize the wheel industry with cutting-edge race wheels designed for optimal performance.

As a coach, Nic’s approach combines her extensive athletic experience with her technical expertise. She is known for her ability to provide biomechanical analysis and swim stroke feedback, utilizing the most current training theories and methodologies. Her genuine commitment to her athletes’ success and her passion for the sport inspire those she works with to push their limits and reach their full potential.